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Philadelphia locals consider Cheez Whiz, first introduced in 1952, to be the only appropiate cheese. In the Philadelphia area, cheesesteaks are made with hoagie rolls from the Philadelphia-based Amoroso's Baking Company. These rools are commonly known as Amoroso's Rolls. Locals believe there is something about Schuylkill Punch, slang for Philadelphia's drinking waster, which makes the rolls perfectly flakey and airy.
The invention of the cheesesteak is claimed by Philadelphian Pat Olivieri who combined chopped-up steak with a little onion and put it in a bun. He began selling the new concoctions at his hot do stand. They became so popularhe opened up his own cheesesteak restaurant in 1930.
Philly Cheesesteaks can be found throughout the U.S. and Canada at various sandwich restaurants, some of which specialize in or serve only cheesesteaks.

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